Keywell is an app designed to support parents to stay in tune with how small and big changes impact their child’s behaviour. The app logs and identifies triggers and patterns of challenging behaviour, often in neurodivergent children.

I was engaged by Keywell’s founder right at the beginning of the startup’s journey and tasked with creating branding and an MVP for the purpose of acquiring further funding.

During the project, we were mindful that this product will interact with users during what might be a stressful time in their lives and aimed for a sense of calm and simplicity both in function and presentation.

We began with progressive onboarding to guide the user step-by-step into both the functions of the app and the data required to power it. We then deliver insights in simple, non-judgemental terminology supported with clear and clickable data visualisation.

I also created branding and a website concept to allow Keywell’s founder to build out her brand assets while conducting further fundraising.