Solar Analytics is a green tech startup established in 2013. The company uses a hardware monitoring device coupled with patented algorithms to craft a comprehensive and insightful solar monitoring solution for residential solar customers.

The output of this monitoring can be accessed by consumers via the Solar Analytics Dashboard.

Upon starting work as Art Director in 2015, my first task was to redesign the Solar Analytics branding.

After consulting with the team is was clear that the material did not reflect the highly sophisticated nature of the organisation.

The intention behind the redesign was to showcase the elegant simplicity of the Solar Analytics signature product.  

The branding project extended beyond the standard logo, document templates and stationery and into hardware design, packaging, clothing, copy writing and office fit out.

Solar Analytics is a registered B-Corp and as such all resources utilised must adhere to the highest ethical standards. For example, recyclable materials and ethically sourced textiles. 

My role also extending into providing a framework for workshopping company values.