Tank is an anti-burnout app designed to help users reclaim time to rest, recover and better themselves.

The team at Tank was starting out with a new brand and the design of their MVP app - a safe place where users can carve out time for themselves and the logo I created aimed to evoke that feeling of structure or sense of place.

The bespoke typography I created for the logo drew upon the motif of basic shapes: circle, square, triangle, arch which were used throughout the accompanying imagery and website concept designs.

I kept colours muted and calm so as not to overwhelm Tanks customers as we were mindful that users of this app may already feel stressed. Upon testing, the logo was well received by customers we spoke to.